The construction inspection company is located in the USA. They inspect large construction projects on behalf of banks that rely on the inspections to monitor progress and understand if conditions for construction loans are being met. Over the years in the business, they have also created a cloud-based platform that helps them manage their daily workflow and created a separate brand for it. The company is small and flexible with a relaxed environment, but very busy.

Currently, the team is looking for a passionate, experienced Marketing Generalist (Marketing Manager) who will help them create brand awareness and implement marketing activities (inbound and outbound). The ideal candidate is comfortable multi-tasking, good at prioritizing under minimum supervision, and has strong project coordinating skills. This role is for someone tech-savvy, detail-oriented, and influential communicator. You should also be comfortable with the sales aspect of the customer journey where necessary. This role is long-term; you will implement the same activities for all company bands.

If you are passionate about marketing, creative, and always reading up on the most recent trends in marketing — they would love to work with you. You will get your hands dirty with things like positioning, messaging, research, LinkedIn activities, managing content creation, website & blog management, managing various freelancers for implementation, possible CRM and SEO elements and many other fields.

Your main role is increasing the company´s presence in the construction lending marketplace. Your work will include:

• Planning, coordinating and implementing marketing campaigns and activities to specific deadlines
• Working on brand awareness and developing the company´s presence on LinkedIn (implementing messaging and positioning, etc.)
• Creating and managing content plans for the website and LinkedIn accounts
• Preparing blog posts and educational video materials on relevant topics for clients, writing case studies, etc.
• Driving team members to provide content materials (e.g., to create employee spotlight content for the various channels)
• Upload and update content on the websites and LinkedIn accounts
• Implementing marketing strategies (inbound and outbound), including Linkedin activities
• Managing LinkedIn outreach tasks with an understanding of when to hand over to a sales or business lead to ‘close the deal’.
• Research on competitors, current customer interviews, relevant events & possible speaking opportunities for the business team/s
• Coordinating possible PR opportunities

We are NOT looking for someone to implement everything on your own.  You will work with specialists across many fields. But you have to be interested in working across the entire spectrum of marketing and not just in a small niche.

Main requirements:

• You have experience as a B2B Marketing Generalist, and you have been working on brand awareness and positioning before
• You have been creating and managing content plans (including a Linkedin content plan)